At YPulse, Inc. (“YPulse”) we appreciate your readership and place a high value on your personal privacy. Our intent is to balance our legitimate business interests in collecting and using your personal information with your reasonable expectations of privacy. This Privacy Policy may be revised or updated at any time and we encourage you to check back often to ensure that you are familiar with the most recent version and the terms of our Privacy Policy.

WHAT INFORMATION DOES YPULSE COLLECT AND HOW IS IT USED?

Here’s a fully transparent accounting of the information that we collect:

1. We drop cookies on the devices of site visitors so that we might remind anyone who doesn’t sign up how awesome it would be for us both if they did via Google, Facebook, and LinkedIn ads.  We also store the Google click ID (GCLID) within our CRM system in order to track conversions.
2. We use the information shared within newsletter sign-up forms so that we can send you our free daily newsletter, our free weekly newsletter, or both.  As a reminder, when you signed up you gave us: your first and last name, your email address, the company you said that you work for, and the industry that you said you work within. You have the ability to change or delete this at any time by reaching out to us at privacy@ypulse.com.
3. We use your logged-in activity on our website to analyze your engagement with our content as well as to help us improve the insights we send your way. You’d be amazed at how little money there is to be made on free newsletters that have no ads, so we will occasionally reach out via email in order to make you aware of our paid product offerings. We try not to be a pest about it and, let’s be honest, that’s how a freemium business model works. The good news is that enough of our readers see value in stepping up to our paid, premium offerings that we can continue to keep producing the free stuff. Don’t thank us, thank them.
   We will never rent, lease, or share your details with any company outside of YPulse. The only exceptions are that we may disclose personally identifiable information (i) in response to legal process, for example, in response to a court order or subpoena, (ii) in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent, or take actions regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of another person, violations of our terms of use, or as otherwise required by law, or (iii) in the event we are acquired by or merge with another company.
   When you sign up for our updates or receive e-mail messages from YPulse, you will always be given the chance to opt out of our communications. You may change your preferences at any time by clicking the link at the bottom of each newsletter and you will only be contacted in manners consistent with your stated preferences.

WHO ELSE HAS ACCESS TO MY PERSONAL INFORMATION?

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for YPulse, and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of the YPulse website. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.
Last updated June 6, 2019