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Here are your exclusive insights on Gen Z and Millennials.

North America
The Cause Conundrum Trend Report
North America
Halloween is a Social Media Event That’s All About Aesthetics
For fall-loving Gen Z and Millennials, “spooky season” begins on September 1st, and the...
North America
Personal Care and Beauty Shopping Report
North America
The Top 15 Brands That BIPOC Young People Say Reflect Diversity
Gen Z and Millennials are the most diverse generations to date, and winning their affin...
North America
Social Shopping is Only Getting More Popular with Gen Z and Millennials
By now, we all know young people are making plenty of their shopping decisions based on...
Western Europe
Gen Z NA vs WE: Who Are The Bigger Foodies?
Millennials pioneered foodie culture as we know it today, complete with rainbow bagels,...
North America
Gen Z and Millennials Are Holiday Shopping With Inflation In Mind
This holiday season, Gen Z and Millennials aren’t just thinking about what gifts they’l...
North America
The YouTubers Making Waves on The Viral List
  Horror film Smile brought its marketing to life with creepy MLB fans I...
Western Europe
How Young Europeans Feel About American Brands Participating in Non-American Holidays
After a year of studying young consumers in Western Europe, YPulse has found that the g...
North America
BIPOC Young People and Brands Special Report
North America
Young Consumers Are Turning to Dollar Stores in The Face of Another Recession
  Gen Z and Millennials are stressed about money, between the economic hardship...
North America
We Answered Your Biggest Questions About Gen Z at Work
Gen Z are unique as workers, as they are in so many other ways. They’re truly digital n...