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About us

Who are we?

YPulse is the leading authority on Gen Z and Millennials: today’s tweens, teens, college students, young adults, and young parents. Our subscription-based syndicated research content provides companies and organizations strategic insight on how to reach the next generation. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give clients a 360-degree view of what it’s like to be a young consumer in America today.

YPulse by the numbers

18

years as a champion of youth and a pioneer in actionable youth intelligence

4,000,000

datapoints collected on 13-39-year-olds around the world

700,000

Gen Z and Millennials interviewed in 13 countries

1,400

unique global and local brands tracked among young consumers

400

original articles written on Gen Z and Millennial trends

200

insights-filled reports on the trends, behaviors, and brands fueled by next gen consumers

Our Purpose and Promise:

YPulse seeks to fully and completely understand what the world looks like from the perspective of young people, demystifying youth for brands.

We give voice to young people’s goals, values, beliefs, and needs. We decode their behavior into valuable insights for brands to better connect and engage with young people. 

Where are we?

Though our main office is in New York, YPulse team members work from across the country and the globe, including:

Staff profiles

Dan C

President

New York, NY

Vision, Values & Supporting the Team
50%
Exploring Opportunities
30%
Managing Risk
20%

Xavier V

CPO

Ecuador / New York, NY

Product vision
40%
Customer Feedback & Analytics
30%
Customer Retention
30%

Anastasia Pelot

Content Marketing Manager

New York, NY

Marketing content strategy/creation
70%
Event management/promotion
15%
Press relations
15%

Michael Umschlag

VP of Engineering

Barranquilla, Colombia / New York, NY

Expand and support the YPulse eco system
50%
Grow and support the product and engineering team
50%

MaryLeigh Bliss

Chief Content Officer

New York, NY

Guiding the creation of YPulse reports, articles, and newsletters
60%
Managing the content team
30%
Presentations and Press
10%

Cesar Ochoa

Data Analyst

Buenos Aires, AR

Survey setup / Data tabulations / Data Quality
60%
Keeping Behavioral and Trend dashboards up to date
20%
Updating Brand Scorecard monthly
20%

We're hiring

YPulse is always looking for smart team members who are passionate about youth research and insights. Sound like you?

Let's Talk

We're looking forward to talking soon.